Mailman X Business Weekly | October 26th
Here are China’s top tourism business news that you need to know from this week:
China’s Bytedance is taking the social media world by storm
In the space of just two years, the app has amassed more than half a billion users — around 40% of them outside China — who share short videos of themselves lip-syncing, cooking, dancing or just being silly. Created by Beijing-based startup Bytedance, TikTok has gained an international edge over China’s established social media platforms, such as Tencent’s WeChat, Sina Weibo and Alibaba’s Youku. Read more here
Mailman Take: The speed at which digital changes in China is fast and destinations should always be at the forefront of new and rising channels. It’s always important to keep in mind the roles of channels and how they can be used to enhance brand image towards a different audiences. Tiktok, or known as Douyin, reaches a vast range of users but focuses on video and has definitely force in 2018.
Also this week:
NYC and Puerto Rico sign Strategic Marketing Agreement
New York City’s destination marketing organization, and Discover Puerto Rico, the island’s recently established destination marketing organization, signed a partnership agreement to boost tourism between the two destinations. The two destinations will share advertising assets of up to $300,000 for the year to market both destinations in their respective markets. Read more here
China Embraces Tech in Courtrooms
Going to trial with WeChat-based courtroom mini-app Weisu (微诉) looks a lot like a Skype meeting: courtroom participants can join from the comfort of their couch. The mini program—which functions as an independent app but can be launched directly from the social platform—can verify their ID, submit court files, and have their testimonies transcribed by WeChat’s voice-to-text technology. Read more here
China leading the global customised travel industry
C-trip, China’s biggest leading online travel agency (OTA), recorded 120,000 customised travel orders a month in 2017 through its customised travel platforms including HHtravel – a 400% increase from last year. The Baidu Index of Chinese Tourism 2017 shows a robust 23% increase of search through mobile devices when it comes to tourism related topics. Read more here
Australian AFL League switches opponent in Shanghai
With its annual AFL game in Shanghai, the league illiterates its commitment to China speaking of it as a long term commitment. Most importantly, the league pinpoints the fact that there are so many students studying in Melbourne with over 10,000 students currently studying at Monash University. This commitment can hopefully differentiate themselves back home. Read more here
China to become largest global aviation market in mid-2020s: IATA
Projections from the International Air Transport Association (IATA) show that China will displace the United States as the world’s largest aviation marketing by 2020. The report is based on the measurement of all travel for the market: to, from and within China. Read more here.
Alipay expands global reach with Seoul taxis
China’s mobile wallet Alipay continues to tap its business to increase its international acceptance network, as it finalizes an agreement to enable all local taxis in Seoul to accept its payment starting next year. Read more here
After SATs: Why Chinese Students need to rethink US University Applications Strategy
US Universities are scrapping SATs amid cheating scandals and the overabundance of cookie-cutter applications from chinese students. Schools like the University of Chicago are announcing stopping the test altogether, while Ivy’s like Harvard have are dropping the essay portion. These changes might have a big effect on Chinese students whose school systems emphasise rote learning. Read more here.