Mailman X Business Weekly | November 2
Here are China’s top tourism business news that you need to know from this week:
Alibaba is Using Singles Day to push its version of online/offline shopping
Alibaba looks to blur the lines between e-commerce and in-store sales. The New Retail push is also expanding Single’s Day promotions to local food service: Starbucks locations in 11 Chinese cities are partnering with Alibaba’s food delivery service, Ele.me, to deliver on-demand drinks to customers on the holiday and boost online orders. It also works in reverse: Customers shopping in stores will see promotions exclusive to a brand or retailer’s Tmall store, or prompted to scan a code to redeem online offers later. Read more here.
Mailman Take: Every year 11/11 is getting bigger and bigger with this year having more brands and media channels participating than ever before. This year JD.com is improvising a UGC element that gives users the ability to display their images in a frame of based on their APP. A great example of rallying in consumers to participate without purchases and creating a reason for people to share their picture across social media.
Also this week:
How Destinations are Using AR/VR to drive Chinese Tourism
Augmented reality (AR) and virtual reality (VR) are two of the more quickly evolving fields of digital consumer technology, and travel industry players have already begun using the tech to market experiences to Chinese tourists. The technology can allow potential tourists to “test” the experience of being in a destination without leaving home–but its not enough for a destination to release a beautiful VR experience, it also has to be accessible to consumers. Read more here
Insights into the Social Credit System on Chinese Online Media vs. Reports in the West
The past year has indeed been the year of China’s Social Credit System: it was an important year for the system’s implementation, and it also became one of the most discussed China-related news topics in international media. Read more here.
China Launches the World’s Biggest Robotic Warehouse, ahead of Singles Day
On October 25, Alibaba’s logistics affiliate Cainiao Network opened the warehouse, which is located in Wuxi, in the eastern Chinese province of Jiangsu. The facility will help cope with increasing demand, the company said in a statement, adding that it handled 812 million orders during last year’s shopping festival. Read more here.
Visit California Announces the Launch of the California Tourism Experience Pavilion
California becomes the first domestic and overseas location to have a dedicated domain name in the Online Travel Experience Center, the California Tourism Board will present experiential travel materials, the latest destination messages and immersive in the experience pavilion. The interactive travel section aims to give more Chinese travelers more travel inspiration for visiting California. Read more here.