Mailman X Business Weekly | May 31, 2019
Here is China’s top tourism business news that you need to know from this week:
Ahava offers Israel “Experience” to it’s Top Tmall shoppers
Israeli beauty brand Ahava last week sold millions of its premium beauty products during the first hour of a live streamed sales event on Tmall – broadcast from the Dead Sea, long known for its healing properties – surpassing the company’s single-day sales record from the 2018 11.11 Global Shopping Festival. By day’s end, the total number of orders had jumped 73,000% from the previous day, becoming the Alibaba-owned ecommerce site’s top-selling brand across three categories: facial masks, lip balm and body lotion. Read more here.
In this tech revolutionized world it is important for companies to break down, analyze and upgrade the different multiple touchpoints in the consumer journey. The essential reason behind this, is the challenge of market competitiveness, increase of demanding customers and their easy access to collect information about various products to compare. Thus, it is getting harder to devote a customer to its brand, products and/or services. Tmall with its “origin-discovery” initiative gives a glance how the future of an ultimate experience looks like, so companies can devote a customer to its brand.
Also this week:
US destinations scramble to win back Chinese tourists
The number of Chinese visitors to the US has fallen for the first time in 15 years, after more than a decade of rapid growth, but friction between the two countries is just one reason for the slowdown, according to travel industry insiders. Travel from China to the US fell 5.7 per cent in 2018 to 2.9 million visitors, according to the National Travel and Tourism Office, which collects data from US Customs forms. It was the first time since 2003 that Chinese travel to the US slipped from the previous year. Read more here.
Starbucks China ramps up digital footprint to get ahead of competition
To get ahead of increasingly fierce competitors such as Luckin Coffee, Starbuck China has announced that it will be implementing measures to increase its digital footprint in the country. The coffee shop chain’s Chinese offices announced that it would be forming two new units, namely a Retail and a Digital Ventures unit. Both new departments will be handling different implementations to bolster the company’s digitalized operations to strengthen its position within the country. Read more here.
Rethinking tourism to cater to independent Chinese tourists
Hordes of tourist buses lined up outside Hobbiton may be a thing of the past with fewer Chinese tourists sightseeing in big groups. And Matamata’s beloved Hobbiton is hoping to take advantage of the change by partnering up with Christchurch Airport’s Alipay programme. “Marketing towards chinese travellers is something we have always done, it’s a big piece of the pie for us, but we are finding the market, like many markets, is changing and it’s important we change with it.”, Hobbiton general manager of sales and marketing Shayne Forest said. Read more here.
Ctrip CEO: Positive Outlook for China’s Outbound Tourism Industry
According to statistics from China’s Ministry of Culture and Tourism, the number of outbound trips by Chinese citizens reached almost 150 million in 2018, maintaining China’s status as the country with the largest number of outbound tourists and representing a 14.7% increase from the year before. During the recent four-day Labor Day holiday, as many as 4 million Chinese traveled internationally. Furthermore, Ctrip’s data revealed a new trend of growing numbers of tourists from third and fourth tier cities going abroad. Over the holiday, Chinese tourists visited 903 destinations in more than 90 countries via group tours, independent trips and customized tours. Read more here.
TikTok maker’s new app is another shot in the Chinese social media battle
ByteDance, the world’s most valuable startup and the company behind popular apps like TikTok, has released a new app: Feiliao. Or, if you translate it into English, Flipchart. The new app as a clever spin on instant messaging. It encourages users to create interest-based chat groups based on common hobbies, liked and preferences. Read more here.
China’s Mafengwo secures $250M for online travel platform
Mafengwo, a Chinese travel website, announced today it has raised a $250 million Series E led by Tencent Holdings. Mafengwo, which said it’s particularly popular “among younger generations in China,” launched in 2010. It now claims to be “the largest travel community in China.” Over time, its platform has evolved to include e-commerce. In 2012, the company integrated travel booking services and then in 2013, Mafengwo began offering its own travel services, according to its Crunchbase profile. Read more here.
Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.