Mailman X Business Weekly | May 17th

Mailman X Business Weekly | May 17, 2019

Here is China’s top tourism business news that you need to know from this week:

China Travel Trends: Chinese Sports Travel expected to grow by 25 – 30 %
Chinese buyers of sports travel products shows that the market is expected to grow by 25-30 percent over the coming three years. According to the ITB China Travel Trends Report, sports travel is expected to reach RMB 1.5 trillion by 2020 according to interviewed industry experts. Despite the growing interest and an increasing purchase power, the difficulty involved in securing tickets to events poses significant barriers for travelers – making ticket arrangements a field in which travel agencies and package providers have a critical role. Read more here.

Mailman Take: 
The Sport tourism is a fast-growing sector of the global travel industry, equates to $7.7 billion and a Compound Annual Growth Rate of plus 5% during the forecast period of 2019-2016 is expected in the Sports Tourism Market size. As the Chinese middle class is rapidly rising, more and more Chinese sports fans are able to afford overseas trip to the sports events. For them, watching the game on a screen is not satisfying anymore, instead, they are looking for an enriching on-site experience with the primary purpose of getting closer to their favorite team or sport stars. Look for this trend to continue and grow this year, destinations should figure out a way to work closer with their sports properties and leverage the evolution of a Chinese sports fan.


Also this week:

Wanda and Tencent build China’s first smart shopping mall with tech and VR
Wanda and Tencent announced the joint venture last year, confirming plans to bring ‘smart retail’ to Wanda’s vast portfolio of shopping malls, as the retailtainment trend continues to grow. Consumers are used to hearing about the identity crisis in malls with the rise of online shopping, and retailers are now adding value by becoming an ‘experience’. Read more here.

How digital is changing retail across EMEA
Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints. Shoppers around the world no longer simply go to the nearest store; they grab the nearest digital device – eMarketer projects that online retail sales will more than double between 2015 and 2019 and account for more than 12% of global sales by 2019. Read more here. 

Adidas to Zara, why everyone in China leverages live-streaming
While the rest of the world gets to grips with e-commerce, it seems as though China is moving on to live-streaming — M17 Group CEO Joseph Phua told Tech Wire Asia. M17 Group, a Taiwan-based player in the multi-billion dollar live-streaming market that’s made a massive wave in shopping and entertainment markets in China, Taiwan, Hong Kong, and is slowly making its way into Singapore, Malaysia, and India, believes live-streaming is the next-big-thing. Read more here.

Ctrip CEO says trade war is putting Chinese tourists off US, with many opting for “more welcoming” nations
Chinese tourists are shunning the US amid the trade war and opting for more welcoming destinations in Europe, according to Jane Sun, chief executive officer of Asia’s largest online travel platform Ctrip. The US slid to tenth spot in the list of China’s top overseas destinations in the week-long holiday in 2018 from fifth the previous year, according to Ctrip. In the recently-concluded Labour Day holiday in early May, the US ranked as the ninth most popular travel destination for Chinese tourists, down from fifth spot last year. Read more here.

Alibaba takes on Amazon with e-commerce overhaul
The ecommerce group will make changes to AliExpress, a website that sells goods from Chinese retailers to 150 countries, allowing retailers from other markets to sell goods through the platform For the first time AliExpress has opened its platform to vendors overseas, allowing small and medium-sized businesses in Russia, Turkey, Italy and Spain to register and sell their products to other countries in the AliExpress network.. Read more here.

C Beauty: Online beauty disruptors use influencers to reach Gen Z Chinese proud of made-in-China products
Digital-native Chinese beauty brands have tapped a market Western retailers don’t reach – using social media influencers to sell cosmetics to young consumers. Established beauty brands are teaming up with makers of other trendy goods to tap this market, which Korean and Japanese beauty brands also reach – but offline. Read more here. 

Chinese operator of Alipay eyes promoting apps in Japan
The fintech company, an affiliate of e-commerce giant Alibaba Group Holdings Ltd., offers its payment platform for cashless purchase services to 1 billion users in Asia through tie-ups with local partners. Alipay, one of the most popular payment apps in China, can be used at 300,000 shops in Japan, a five-fold increase from August last year, but none of the other apps provided by its partners can be used in the country despite sharing the same platform, it said. Read more here. 

Record-breaking Chinese tourist party descends on Switzerland
The first groups of some 12,000 Chinese tourists have arrived in Switzerland to enjoy the benefits of the largest-scale work incentive trip ever sent to the Alpine country. The tourists, who surpassed the company’s sale targets for its products in China, were said to be rewarded with a tour of iconic sights including the Rheinfall, Europe’s largest waterfall, the Titlis mountain and shopping in the cities of Lucerne, Basel and Zurich. Read more here.


Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.