Mailman X Business Weekly | March 8th
Here is China’s top tourism business news that you need to know from this week:
Weibo’s growth proves marketers targeting China must go mobile
The company just reported a net addition of approximately 70 million monthly active users, helping the platform reach a total of 462 million users as of December 2018. Its average daily active users are 200 million in December 2019, roughly 28 million more than in 2017. 93% of their user base is accessing Weibo on their mobile device. Read more here.
It’s important to always remember that Weibo is the #1 social media platform in China for brand awareness. With Weibo’s continual growth and penetration, we’ve been preaching this for the last 2 years, Sina Weibo is far from dying. It’s arguably more influential than it’s ever been. For brands or destinations, it remains the most cost-effective solution to build a marketing vehicle in China. As short video continues to grow, Miaopai and other connected Apps related to Sina will continue to drive up Sina Weibo’s overall user base and influence within the China digital space.
Also this week:
The Rise of the ‘Sheconomy’ in China’s E-commerce
With International Women’s Day on the horizon, Chinese retailers are rushing to offer coupons and discounts. Open Taobao and you will see a giant banner with the caption “March 8th Goddess Day.” What the retailer discovered is the “Sheconomy”－cashing in on female consumers to boost online sales and it is thriving in China. Chinese women, with the highest female labor participation rate in the Asia Pacific, contribute to 41 percent of the nation’s GDP, according to a report by McKinsey Global Institute. Read more here.
Welcome to the Billionaire’s Club, 195 Newcomers worth $362 Billion
Despite volatile global markets, trade wars and weak currencies, plenty of resourceful entrepreneurs are finding new ways to get rich. Among them, more hail from Greater China than anywhere else (53). The richest of all the 195 newly minted billionaires is 39-year-old Colin Huang, or Huang Zheng, who has a personal net worth of US$13.5 billion Read more here.
Office Depot and Alibaba are Opening an Online Store
Office Depot and Alibaba.com are creating a co-branded online store to expand the reach of both companies with small and medium-size businesses. The two companies announced the agreement Monday as part of a broader array of services they are providing to small business. Read more here.
International Cruise Companies Pull out of China, but some still see the market potential
The three biggest problems for the industry are rapid market entry, poor performance, and unattractive cruise routes. Another issue is travel agencies often sell cruise tickets at a relatively low price to Chinese customers, who should not be cruise ships’ target customers at all. Even though some international cruise ships have decided to sail away from China, some are still enticed by the huge market. Read more here.
Booking for Vietnam Rose 27% in 2018
Vietnam is one of the fastest growing markets for Chinese tourism right now, it also happens to be one of the Visa-on-arrival countries for Chinese travelers. The most popular destinations are Ho Chi Minh City, or Saigon, in the south of Vietnam and the capital of Vietnam, Hanoi, in the north, especially for those people in Guangzhou and increasingly Shanghai. Read more here.
Chope Partners with MeiTuan Dianping to Target Chinese Tourists
Chinese tourists can now enjoy more convenient and localized travel-dining services following a regional integrated partnership between Asia’s leading dining platform, Chope, and China-based lifestyle service giant Meituan-Dianping. The partnership enables Chinese tourists to make restaurant reservations at Chope restaurants via Meituan-Dianping’s platform for free. This partnership is the first to make such a service available to them in this region. Read more here.
Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.