Mailman X Business Weekly | March 15th

Mailman X Business Weekly | March 15th

Here is China’s top tourism business news that you need to know from this week:

Feature: Bulgarian blogger produces “China-savvy” online travel guide with 151 tips
“Travel is never a matter of money but of courage,” wrote Svetoslav Dimitrov, a Bulgarian blogger and seasoned traveler who is keen to share his exhilarating experiences traveling to China with others in his handy travel guide that features a whopping 151 tips. Read more here.

Mailman Take:
Although this is the opposite, focusing on helping non-Chinese travelers travel in China.  We can take something away from this article. When you look at Chinese travelers, especially the younger generation, what stands out the most is never-ending curiosity and the desire to see and experience the world. When many destinations look at China, they still think of it is a group tour market that clutches to language, this could not be further from the truth, with 78% of travelers from China to the USA in Q2 last year China is an ever-expanding FIT market.  Destinations should consider blogs like Svetoslav’s and examine their existing content created for China. Does it offer those tips and tricks that will encourage Chinese to travel to your destination?

Also this week:

China Media trends report offers insights for marketers and brands
The report provides insights and implications for brand marketers, agency professionals and media owners offering more informed decision-making when it comes to media investment planning in the Chinese market. The 2019 edition cover a wide range of topics including the continuing trend of short videos, transparency in OTT and the increasing importance of data safety. Read more here

Chinese students graded on the number of WeChat followers
Those enrolled on the Internet and New Media course at Henan University of Economics and Law in Central China’s Henan Province, have been set the task as part of a social media management module, afterward, when these students go looking for work, they will have the basic skills for this type of social media operation. Read more here..

Tencent live tests live-streaming in WeChat
Tencent Live is testing a microprogram-based tool that allows owners of WeChat public accounts to initiate and promote live-streaming sessions with their followers. The new tool, which is currently only available to a selected group of WeChat public account owners, aims to “increase content diversity and improve content efficiency“, according to Tencent Live. Read more here.

Top Five of China’s Popular News Apps
China is the world’s largest smartphone market, and the mobile app business is booming. Chinese netizens, of which some 98% access the internet via mobile phone, have thousands of app to choose from across dozens of app stores. To provide some insights into this huge market, What’s on Weibo has listed some of the most popular and noteworthy apps in China today in various categories Read more here.

China Halts Boeing 737 Max 8 Flights After Deadly Crash
The Civil Aviation Administration of China said that airlines had until 6 p.m. Monday to ensure that their Boeing 737 Max 8 planes were grounded. According to the regulator’s statement, the suspension is in line with a “zero-tolerance for safety hazards.” Read more here.

Global travel and tourism is driving economies and job growth
About 11 percent of all economic activity in this country related to travel and tourism is generated by Chinese visitors. That’s why U.S. travel and tourism companies and organizations are hopeful that solutions to the currently-strained U.S.-China trade relationship. Read more here.

For Chinese Start-Up Mixed Seengrene, the future is in mixed reality
More than AR, the game is not only projected on the physical world, it interacts with it. If Liu tries to make his virtual figurine walk through an object on his desk, he will be stopped. Rather than simply overlaying the real world with static virtual information, mixed reality supports users’ ability to control virtual technology, as well as their capacity to adjust to changes in the real world. Read more here.

Visa and Master Card to enter China
While “cash or card?” is the usual question when standing at a cashier’s till in the west – in China the answer is neither. Visa and MasterCard, may eventually enter China after a 20-year wait as part of a potential US-China trade deal. But nine out of 10 internet users already paying for things with smartphones, means the card giants will likely look to work with the country’s dominant mobile payments providers in key segments, such as outbound tourism. Read more here.

Australia aims to lure Chinese visitors with an ad campaign
Australia is preparing for a scenario where Chinese tourists might turn their backs on the market amid cooling diplomatic relations with China, despite a costly ad campaign to attract more Chinese visitors. The Australian government will spend $5 million advertising to young Chinese urbanites to persuade them Australia is not dangerous and they should come despite the lack of free Wi-Fi. Read more here.

Byte Dance plans Slack rival
Despite the heavy loss, ByteDance is planning an even more ambitious expansion. It is quietly laying the groundwork to launch a work collaboration and productivity app in the U.S. and other overseas markets, people familiar with the matter said. The move poses a potential challenge to the likes of Slack, Microsoft and Google. Read more here.

KFC is by far the most popular fast food chain in China — here is what it’s like
KFC was the first American fast food chain to launch in the country, opening its first China branch in 1987. It quickly became a symbol of the country’s rapidly reforming economy and newfound openness to the world. Key to KFC’s success in the country has been its aggressive catering to Chinese tastes. Read more here.

Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.