Mailman X Business Weekly | July 12th
Here is China’s top tourism business news that you need to know from this week:
Shanghai hotels acting to promote eco-friendliness
Hotels in Shanghai are being asked to stop offering disposable toiletry kits unless customers ask, amid efforts to reduce waste. Hotel guests are encouraged to use and reuse recyclable daily consumables of their own. The move is outlined in the city’s new regulations on garbage sorting and recycling that went into effect on Monday. Read more here and more about the new laws here.
China’s Millennial and Gen Z population are more environmentally conscious than the West often believes. Shanghai’s most recent regulations will be the most significant overhaul of waste management since China’s municipal government declared its war on pollution in 2014. In recent years we have seen a rise in environmentally conscious consumers where research shows the younger generation of Chinese consumers would be willing to pay more for environmentally sustainable products. As the country shifts to become more and more environmentally conscious it is a great time to promote your hotel, city or product in a sustainable light.
Also this week:
Meituan partners with SiteMinder to explore the overseas hotel market
Meituan, China’s leading e-commerce platform for services, has appointed SiteMinder, the global hotel industry’s leading guest acquisition platform, as its online distribution partner. The appointment marks Meituan’s first partnership with a hotel distribution technology provider as the company looks to expand its hotel inventory beyond its home market of China. Read more here.
Brands have identified the opportunity for significant marketing spend in China
Brands are planning to invest heavily in China, eyeing the country as a market that presents a significant opportunity for them to grow their business, according to research from The Trade Desk. Currently, less than 10 percent of sales come from China for a quarter of marketers. However, 59 percent expect sales to more than double over the next five years. Read more here.
Online or Offline? It’s all the same for Millenials and Gen Z
A necklace was recently sold by a luxury brand for $400,000 — an impressive feat by any measure — yet that necklace wasn’t sold in a high-end jewelry store in Shanghai, Paris, Monaco or New York, but, surprisingly, on the online luxury retailer Moda Operandi, according to a report in Vogue Business. This is remarkable since most luxury brands still primarily rely on sales via their classic brick-and-mortar stores. Read more here.
The insiders guide for soccer clubs touring China
One of the biggest attractions to the region is China, a country that has made no secret of its desire to become a global soccer superpower. In 2015 President Xi Jinping, the country’s leader pledged to invest heavily in soccer, calling for the building of thousands of new fields and vastly expanding the number of school programs with designs on seeing the national team to be competing at the top by 2050. Read more here.
Airbnb Plus sees China summer booking jump over 6 times
Destinations close to first-tier cities saw a sharp rise in bookings, the San Francisco-based company said in a press release. Airbnb summer reservations surged 14 times in the Yanqing holiday resort near Beijing and seven times in the capital’s Fangshan district. Read more here.
Chinese tourism in the UK up bt 133% — Trip Advisor
Travelers from China have shown one of the biggest increases in views of UK destinations, with an increase of 133% in Chinese travelers researching UK destinations between 2018 and the same period in 2019. This comes as the US is experiencing a dip in the number of Chinese visitors, potentially resulting from ongoing trade disputes and comments from China’s Ministry of Culture and Tourism about travel to the United States. Read more here.
Chinese foreign ministry gains more than half a million followers on its first day on Douyin
Its new Douyin account underscores an ongoing trend of Chinese government entities setting up official accounts on three major social media platforms—WeChat, Weibo, and Douyin—to disseminate information. A report published online last August by People’s Daily showed that Douyin already hosted more than 2,800 government accounts, more than a quarter of which aim to promote local tourism. Read more here.
A former Chinese Police Officer Invented a Hotel Check-in Robot
Rest hour rolled out a robot that can replace human receptionists to handle the hotel check-in and check-out process. It’s more like a fancy version of the terminals you’re used to for airport check-ins. It connects with the Chinese national electric identity information database. This allows you to check in without showing your physical identity card. Instead, you just get your face scanned. Read more here.
Silicon Valley looks to China for successful app concepts
China’s tech sector has long held a copycat reputation, especially when it comes to Silicon Valley products, but it now appears that the situation is reversing. Companies including Facebook and Amazon are also learning from original ideas that have been proved successful in China, a country with 829 million internet users. Read more here.
Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.