Mailman X Business Weekly | February 1st

Mailman X Business Weekly | Feb 1

Here are China’s top tourism business news that you need to know from this week:

China’s ‘icon market’ is creating more fans of soccer stars — vs the clubs they play for

Keeping Chinese fans loyal to one particular soccer team seems to be no easy task, with a new report highlighting the country’s “icon market” and how supporters are more likely to stick with individual players more than just the teams they play for. Read more here.

Mailman Take:

While its known amongst the sporting world that fans follow its players, it’s also good to understand that as the icon market rises, the serious droves of fans looking to get a first person look at them will also look to be increasing.  Therein lies the possibility to build strategy around sports & tourism. We’ve seen the Sports market increase 10 fold over the last 5 years with millions of fans following teams, leagues, and players from all over the world. Capitalizing on two growth markets can be a great way to spark interest to destinations using sports as a way to identify with local cultures.


Also this week:

The Great China Rush has Begun – CNY Crowds 2019

Its that time of year again, where the major crowds are traveling domestically all over China.  Curious on what that look like – check out some of the early photos here

To wind China’s Social Turf War, Tencent and Bytedance Pledge Big Spending for the Upcoming Spring Festival

As Spring Festival, the most important Chinese festival, is around the corner, Chinese internet companies are sparing no efforts to leverage the festive spirit towards growth in new users and stickiness, by throwing various money-giving campaigns. Read more here.

China Eyes the Development of Tourism Industry

The Chinese government laid down key measures to improve the quality of tourism services. Targeting key problems affecting travel, a guideline issued by the Ministry of Culture and Tourism listed seven priority areas for quality enhancement, including scenic zones, accommodation, online and brick-and-mortar travel agencies, tour guides, and tourism administration. Read more here.

China’s rural areas surpass cities in growth of digital consumption

Statistics indicate that the growth rate of digital spending on Alibaba’s e-commerce platforms in rural areas reached 23.8 percent last year, 4.5 percent higher than that in first-tier cities of Beijing, Shanghai, Guangzhou, and Shenzhen.  Read more here.

“What Is Peppa?” – Viral Ad Campaign for ‘Peppa Pig’ Movie Makes the British Pig More Chinese Than Ever

“What is Peppa?” That is the question that is currently going viral on Chinese social media, with the hashtag #WhatisPeppa (#啥是佩奇#) receiving a staggering 400 million times on social media platform Weibo at time of writing. The reason for the trend is an ad campaign, titled ‘What’s Peppa’, promoting the Peppa Pig Celebrates Chinese New Year film, a production by Entertainment One and China’s Alibaba Pictures. Read more and watch the video here.

Surveying the Ghost Cities of China

Over the past few years, China’s urban population has grown by roughly the population of Pennsylvania every year. In 1990, 26% of the Chinese population lived in cities. Today the urban population makes up about 54% of the total population. According to current estimates, 15 years from now China’s cities will contain 70% of the national population, amounting to about 1 billion people. Those urban populations need urban housing. But a lot of the actual construction in China came in anticipation of migration into an area. Read more here.

Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.