Mailman X Business Weekly | December 21
Here are China’s top tourism business news that you need to know from this week:
The Rise of the Young Independent Traveler
The findings revealed that the proportion of tourists from the post-90s and post-00s in the January-September 2018 exceeded 30% in total, surpassing the post-80s for the first time. These young travellers are “in charge”, said the report. Females who chose to travel independently have risen from 46% in 2016 to 58% in 2018, 16% more than their male counterparts. Those under the age of 29 are the fastest growing travel group, accounting for nearly 50%. Read more here
Mailman Take: Not only are females rising significantly amongst FITs, females also are spending 14% than males in travel, and emphasizing experiences above all else. This brings into a big spotlight of RED, a fast rising social e-commerce channel currently with over 85% female users. Finding new ways to reaching out to and target this younger female generation, could present long term benefits to driving travel to your destination.
Also this week:
Canada stops running ads in China after Huawei report
The national body that markets Canada as a tourist destination is halting new advertisements in China as tensions heat up following the arrest of Huawei Technologies Co.’s finance chief, according to CBC News. Read more here
‘A WA first’: Half a million Chinese viewers tune into Mandurah seafood video
Nearly half a million Chinese residents have watched a video live streamed from a Mandurah boat, promoting the region as a seafood tourism destination. Food and wine tourism has steadily increasingly grown over the past year, with 400,000 alone visiting this past year. Read more here.
Princess Cruises offers Alipay and WeChat pay onboard Ruby Princess
Princess Cruises today announced that Chinese guests onboard Ruby Princess have the option to utilize both Alipay and WeChat Pay payment options while shopping in the boutiques. This makes Princess Cruises the first and the only cruise line to offer both Alipay and WeChat Pay payment options onboard a passenger cruise ship in North America. Read more here
Ctrip plans concept store at Gold Coast Airport
Gold Coast Airport and leading Chinese travel services company Ctrip have signed a Memorandum of Understanding that will see Ctrip open its first Australian store at the main air gateway to the Gold Coast early next year. Read more here.
Travel & Leisure announce the 50 best destinations
“Travel + Leisure’s annual list of Best Places to Travel is the ultimate resource for travelers who are looking to plan their next big trip,” said Jacqueline Gifford, Editor in Chief of Travel + Leisure. “These are the most compelling destinations across the globe—places that are thriving because of standout culinary scenes, marquee hotel and museum openings, or new tours that are opening up a destination in ways our editors have never seen before.” Read more here.