Mailman X Business Weekly | August 16th

Mailman X Business Weekly | August 16th 

Here is China’s top tourism business news that you need to know from this week:

How Chinese Millennials Use Weibo for Trip Planning 
In a recent survey, Mailman X, a China digital marketing agency for the travel industry, asked 100 Chinese millennials to outline the media platforms they use for trip planning. Perhaps unsurprisingly, answers covered the full spectrum of China’s rich digital ecosystem and included Mafengwo, Ctrip, and TripAdvisor. One site that was cited more than most, however, was Weibo. Read more here.

 

Mailman Take: 
It is not enough to simply exist on social media channels and platforms and repurpose content for the Chinese market.  It is important to understand consumer behavior and how each platform can aid in the trip planning process. Utilize tools like KAWO to come up with a hashtag and content strategy that will help inspire users as they search and explore the channel. 

 

Also This week:

Night tours become popular in China.
Nighttime tours and performances are becoming increasingly popular in China, as rising daytime temperatures are cooling the fervor for visiting popular tourist spots and other attractions. It has also become a tool to stimulate the upgrading of leisure tourism consumption, industry experts said. Read more here.

 Thailand mulls plan of Chinese visa-free entry to boost visitor numbers.
Thailand is considering a pilot scheme to allow Chinese tourists visa-free entry into the country to boost tourism. Pipat Ratchakitprakarn, the country’s tourism minister, told Prachachat Business newspaper last week that he was prepared to introduce visa-free travel for Indian tourists as well as Chinese visitors. Read more here.

The success of Huawei’s HarmonyOS Will Depends on Soft Skills.
Its name is Harmony, but will it resonate with developers? For those who don’t live and breathe this kind of thing, HarmonyOS is Huawei’s answer to Google’s Android and Apple’s iOS, now the two main operating interfaces between billions of mobile web surfers and their beloved smartphones. Read more here.

Good news and bad news in China/US Trade War
The good news writes Global President Brian Wieser, is that it is likely to boost digital ad spending by Chinese marketers in the U.S., especially those using e-commerce platforms that are unlikely to be impacted by trade tariffs. The bad news, he predicts, is that it will likely put the brakes on ad spending by U.S. marketers in China, which has been one of the fastest-growing ad markets worldwide in recent years and a source of expanding revenues for U.S. and global ad agency holding companies operating there. Read more here.

‘Chinese Quora’ Zhihu Completes $434 Million Fundraising.
China’s largest question-and-answer platform Zhihu completed a $434 million funding round from investors including search engine giant Baidu Inc. and leading short video site Beijing Kuaishou Technology, the company said Monday. Read more here.

 One-China T-shirt row engulfs Coach and Disney, a day after Versace apology.
American luxury brand Coach and Versace have issued a statement saying it “respects and supports China’s sovereignty and territorial integrity” after it faced a backlash for a T-shirt design that lists Hong Kong, Macau and Taiwan separately from China. Read more here.

 Nezha, teen hero of Chinese mythology, gets a Gen Z spin return to the big screen
Nezha, a legendary anti-authority figure as well-known in China as the Monkey King, is the subject of the latest feature, which officially opens in cinemas in China on Friday. Nezha has earned rave reviews and is rated higher than Monkey King: Hero is Back. It is also China’s first 3D animated feature film released in IMAX format. Read more here.

Tesla testing solar roof as Musk promises production ramp
Tesla received a building permit last month. Tesla acquired SolarCity in 2016 for $2.6 billion. Musk announced in May of the following year that Tesla would begin taking orders for Solar Roof tiles, which are intended to replace traditional panels. Volume production and installation were expected to begin in 2018. Read more here.

Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.