Mailman X Business Weekly | April 19th

Mailman X Business Weekly | April 19, 2019

Here is China’s top tourism business news that you need to know from this week:

The future of travel increasingly is likely to be Chinese
If you buy into the popular theory that “Demographics are Destiny”, you probably should begin learning Chinese. That’s because Chinese consumers collectively spent nearly $258 billion on international travel last year. That’s more than twice the combined amount spent on international travel by people from the United States and Germany, the next two biggest-spending nations, combined. Read more here.

Mailman Take: 
The trend this past year of Chinese traveling close to home, visiting friends and relatives further implies the rise of the middle class, a number that is expected to increase by 18% by 2030.  And a continued upward trend since 2015. Another big part of this continued rise of proximity travel can also be attributed to Hong Kong Tourism Board’s continued digital effort to market in China, with more followers than any other worldwide destination and a consistent effort to push high engagement with potential Chinese travellers.

Also this week:

STB ties up with Alibaba to woo Chinese tourist dollars
Under a new partnership between the Singapore Tourism Board (STB) and Alibaba Group, businesses in the group´s ecosystem, including Alipay and travel booking site Fliggy, will help to engage the travellers from Singapore´´ biggest source of visitors and steer them to stay here longer. From the time they start their journey to Singapore until they leave for home, visitors from China will receive targeted information and be mined for insights into their travel behaviour. STB chief executive Keith Tan described the partnership as a “game changer for Singapore”. Read more here.

Xiaozhu steps into rural homestays 
Xiaozhu Inc, a Chinese homestay service provider, which is comparable to Airbnb, is stepping up efforts to develop its rural footprint as it sees huge potential in the fast-growing segment, which is coasting on the power of the internet, the company’s top executives said. They plan to upgrade and innovate the existing rural lodges with their home interior design, standardizes cleaning services and internet of things devices, to build cost-effective rural shard accommodations and exploit the huge potential. Read more here.

Chinese travel agencies try to be more “family friendly”
Family tours are becoming popular with Chinese outbound tourists, and online travel agencies have been trying to keep up with the demographic’s changing travel habits. Over the last year, in particular, destinations have seen a rise in parents travelling with their children on educational and cultural tours, and countries like Egypt have been able to attract the interest of a growing number of Chinese tourists with their rich cultural history. Read more here.

Yachts from overseas get easier access to Hainan
Overseas yachts can now enter the waters of Hainan Island and its adjacent scenic spots with temporary approvals, thanks to a new policy making Hainan the first provincial-level area to manage such entries directly, according to provincial authorities. The move was welcomed by experts and the tourism industry as a step to help accelerate the development of Hainan as a province with a strong ocean economy and growing status as an international tourism center.  Read more here.

Spicy hotpot makes couple behind China’s Haidilao US$6 billion richer
China’s insatiable demand for spicy hotpot is placing the founders of a restaurant chain atop one of the world´s fastest-growing fortunes, allowing them to outpace many of the wealthiest families globally. That pace is the fastest in Asia and globally only topped by Australian mining baron Andrew Forrest, who has doubled his fortune this year, according to the Bloomberg Billionaire’s Index, a ranking of the world’s 500 richest people.  Read more here.

Sites providing “red tourism” in China experience business boom during Qingming holidays
Tourism in China boomed during the three-day Qingming holidays, with so-called “red tourism” sites commemorating the country’s revolutionary heroes drawing even bigger crowds of Chinese citizens. During the holiday, China´´ tourism sector recorded revenue of 47.89 billion yuan ($7.13 billion), up 13.7 percent year-on-year. According to a statement on the website of the Ministry of Culture and Tourism, online ticket bookings for red tourism (traditional revolutionary sites) registered year-on-year growth of 55.2 percent. . Read more here.


Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.