Tourism media manager

About Mailman X

Mailman Group is fast growth sports and tourism marketing consultancy, specializing in digital & social media. Founded in 1999, we’ve become one of China’s leading digital and technology companies, with a leading sports digital consultancy, and tourism marketing agency.Mailman X is China’s leading performance-led destination marketing agency under Mailman Group. Since 2010, we have been working with many of the world’s biggest travel organisations and destinations. Having grown up alongside China’s digital marketing industry we will always have digital at our core.We specialise in inspiring Chinese tourists to travel and to visit new destinations. Experts in story telling and China’s tourism industry, we use technology, creativity and knowledge to motivate Chinese travellers. We always have fun, we love what we do, and we always want to make an impact.We offer a wide range of services including China digital marketing, social media, video & live streaming production, KOL activation, PR engagement and partnership programs.From inspiration to conversion, our team deliver rich digital solutions which capture hearts and minds throughout the journey.
Job responsibilitiesMedia Communications Planning

  • Develop media strategies and recommendations based on the media brief/partner, having sufficient knowledge to support and rationalize recommendations.
  • Lead media plans with clear objectives and KPIs. Lead media campaign executions.
  • Anticipate, review and present point-of-views on media trends, issues, developments and opportunities.
  • Create a case pool for internal sharing and learning.
  • Work to ensure integration of online media platforms with digital presences
  • Assist in reporting across the Mailman business when needed.

Media management

  • Create a media pool to evaluate social media, online communities, portals and etc. to consider for long term partnership
  • Create, track, and develop relationships with KOLs across the digital and the tourism space.
  • Develop and maintain relationships with key media vendors, KOLs and internal teams.
  • Explore new partnerships to establish brand new media channels.
  • Guide the team members to fulfill obligations from media and social reporting requests

Data analytics & reporting

  • Drive Data and Intelligence using best practices.
  • Translate media plans into effective buys and supervise implementation.
  • Oversee and quality control of media monitoring, proof of performance, campaign optimization and post-analysis to ensure client objectives are meet.
  • Analyze data, develop optimizations and deliver / present reports to clients on a regular basis.
  • Be responsible for payments and tracking for all media, including paid social and media partnerships.
  • Prepare data reporting as per account required


  • Opportunity to work in a fast growing company with great career development potential.
  • Flexible working hours and dynamic working environment.
  • Annual overseas company retreat for all employees.
  • Daily breakfast, fresh fruit and drinks provided throughout the day. Beers available after 6pm every day.
  • Competitive performance based incentive structure.
  • More benefits are rolling out, we encourage you to contribute your ideas!