Tourism brand manager

To achieve ‘love’ we look at all sorts of innovative ways to communicate our messaging. We’d expect you to adopt an integrated approach with a blend of:

Social media (Twitter, Facebook, Linkedin) – daily active posting – be the expert
Newsletters – monthly company and client wide updates
Case studies – minimum 2 per a week
Facebook ad buys – an understanding to promote on FB and other relevant social media channels
Media releases & Story telling – Pitch stories to media
Featured writing – distribute across channels – Medium and Linkedin

About Mailman X

Mailman Group is fast growth sports and tourism marketing consultancy, specializing in digital & social media. Founded in 1999, we’ve become one of China’s leading digital and technology companies, with a leading sports digital consultancy, and tourism marketing agency.Mailman X is China’s leading performance-led destination marketing agency under Mailman Group. Since 2010, we have been working with many of the world’s biggest travel organisations and destinations. Having grown up alongside China’s digital marketing industry we will always have digital at our core.We specialise in inspiring Chinese tourists to travel and to visit new destinations. Experts in story telling and China’s tourism industry, we use technology, creativity and knowledge to motivate Chinese travellers. We always have fun, we love what we do, and we always want to make an impact.We offer a wide range of services including China digital marketing, social media, video & live streaming production, KOL activation, PR engagement and partnership programs.From inspiration to conversion, our team deliver rich digital solutions which capture hearts and minds throughout the journey.

Job responsibilities

  • Monitor and analyze tourism market trends
  • Exploring ways of improving storytelling for services
  • Liaising with other internal marketing and content team members to create content for Tourism
  • Presenting updates to senior team members and presenting new opportunities.
  • Supporting and managing the marketing for Mailman services


  • Opportunity to work in a fast growing company with great career development potential.
  • Flexible working hours and dynamic working environment.
  • Annual overseas company retreat for all employees.
  • Daily breakfast, fresh fruit and drinks provided throughout the day. Beers available after 6pm every day.
  • Competitive performance based incentive structure.
  • More benefits are rolling out, we encourage you to contribute your ideas!