Mailman X Business Weekly | March 22nd
Here is China’s top tourism business news that you need to know from this week:
Tips and Tricks for cracking the Chinese digital market
When talking about occasion-based marketing in China, it’s not just about holidays or big events such as the World Cup and Double 11. Trending topics start on Weibo and go viral from there. Soon enough, consumers are talking about it on WeChat, Douyin, Little Red Book and other social media channels. So keep track of what’s trending and tap into the power of occasion. Read more here.
With China’s fast-changing, digital market it is important to have a broad understanding of the market both new and old channels. However, it is nearly impossible to have an extended reach across all channels and all cities. Marketers should first establish their year to year goal in China and hone in on the channels that meet that purpose. It’s important to understand how the Chinese are using and interacting with the channels as well as the target audience for each channel, being careful to align your target reach with ideal target audiences.
Also this week:
Alibaba and Fliggy Launch online shopping portal
Users can browse and select products, then set a preferred time and location to pick up the goods. They have the option of paying upfront to guarantee their purchase and avoid queues. Partnering retail stores, meanwhile, will have new opportunities to reach large numbers of Chinese tourists. Fliggy counts more than 200 million registered users. Read more here.
Ctrip Signs China-Focused distribution agreement with Millennium Hotels and Resorts
It marks the start of an alliance enabling Ctrip to offer MHR’s iconic portfolio of hotels in the USA, Europe, the Middle East, Asia and Australasia to its China-based business and leisure travel clients. Through the aegis of a strategic collaboration agreement, MHR will partner with Ctrip’s membership program, which will certify its properties as “Chinese Friendly Hotels” and enable them to benefit from Ctrip’s influential ranking system. Read more here.
Chinese Tourists target Singapore, US, Italy, and Thailand after being given ‘extra’ May Day holiday
Within two hours of the announcement of the new holiday, the country’s leading tourism website Ctrip saw searches for international tickets rising to five times the level seen in the same period last week. Ctrip estimated there will be about 150 million trips at home and abroad during this holiday period, based on the patterns seen during previous three or four-day public holidays. Read more here.
Asia grabs the lead in international patent applications
More than half of the international patent applications submitted via the United Nations’ patent agency originated in Asia for the first time in 2018, underscoring what the agency’s chief calls a “historic geographical shift in innovation activity.” Growth in international patent applications from Asia was paced by strong increases from China, India, and South Korea, according to the UN agency, known as the World Intellectual Property Organization (WIPO). Read more here.
Welcome Pickups raises €3.3 million to offer in-destination services
Launched in Greece in 2015, Welcome Pickups believes it has spotted an opportunity that moves local travel services beyond a “commoditized transfer service” to a more holistic in-destination travel experience. The idea is that from the moment you arrive at a new destination and until departure, Welcome Pickups will be able to accommodate all of your travel needs, spanning transfers, travel products, things to do, and travel information. Read more here.
Tencent or Alibaba — Who’s the better suiter for retailers?
As large retailers that have yet picked a side in the Alibaba-Tencent divide. The two company’s negotiations remain preliminary, and it’s possible that neither will progress beyond this early stage, but the situation is nevertheless interesting to consider in light of China’s broader offline retail market, where Alibaba and Tencent are increasingly at odds. Read more here.
In China paying others to play games for you is a big business… Tencent is not amused
While some thinking-outside-the-box gameplay behaviors are harmless, others are more disruptive to the overall player experience. The most notorious is the use of cheats—software or scripts that give players an unfair advantage by enabling impossible feats such as seeing through walls or landing shots from miles away. Lesser-known but also highly damaging behaviors include match making rating (MMR) boosting, in which a high-skilled player participates in matches using another player’s account to boost the account’s in-game rankings. Like cheats, boosting has become an industry in itself. Read more here.
Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.