Mailman X Business Weekly | September 28th

Mailman X Business Weekly | September 28th

Here are China’s top tourism business news that you need to know from this week:

Chinese Tourists are Beijing’s Newest Economic Weapon

Due to its unique ability to control outbound tourists, China can use tourism as a tool of pressure, giving it a new form of soft power never seen before on the global stage. And the country is beginning to use it. Last year, it was directed at South Korea. Today, the target is tiny Palau due to its ongoing diplomatic recognition of Taiwan. Tomorrow, it could be Japan, Thailand, Indonesia, the Philippines, or any country that gets into a geopolitical spat with China. The nature of China’s inbound and outbound tourism markets makes this a coercive tool with few effective countermeasures.

Read in English here

Mailman Take:  As the value of Chinese Travelers continue to rise, this will provide more leverage to the Chinese Government making it ever more important to make sure your digital brand or destination is always politically correct in market.  Not having a proper brand and content guardian can potentially lead to severe consequences.

Also this week:

US Retailers Pursue Chinese Students With Spending Power

The number of students in the US from mainland China in the 2013-2014 academic year was 304,040, according to the Institute of International Education, an 11 percent increase year-on-year. The US Travel Association estimated that Chinese students in the US spent $11.4 billion on tuition, fees and other expenses in 2015.

Read in English here

France Launches “Operation Seduction to Lure More Chinese Tourists

Only two percent of visitors to France are from China; to change this, regional tourism boards are pulling out the stops, signing deals with Chinese mobile payment platforms and inviting influencers to visit.  The goal is to woo more Chinese travelers by creating more campaigns based on the different regions of France.

Read in English here

Australia Lures International Business Students

Led by Melbourne’s claim as the #1 most livable city in the world, Australia has officially overtaken the UK as the 2nd most desirable place for international student, behind only the USA.  One of the key countries that seen the biggest jump has been Chinese but having such a surge has led to its own challenges for many Universities in Australia

Read in English here

Trump’s New Tariffs May Benefit China’s Luxury Counterfeiters

The next wave of U.S. Tariffs targeting $200 billion of Chinese goods is likely to create and unexpected winner: the country’s counterfeit industry.  Beginning September 24th, new tariffs will be imposed on goods: bags, hats, accessories, etc. Since knock-offs of American fashion products from China don’t go through the same official import Channels as real luxury goods, thus counterfeiters may be able to avoid the tariffs all together.

Read in English here

UK Named as launch market for Ctrip’s global train App

Ctrip, officially launched TrainPal a rail app for the UK market. The long-term vision is to create an app that is the one-stop shop for all global rail bookings, allowing users in any geography the ability to book rail anywhere in the world at the cheapest fares for users.

Read in English here

Alibaba Beats Amazon to New All Digital-Retail Trend

As Amazon starts to roll-out its AmazonGo Cashier-free stores across the United States , Alibaba continues to expand it’s Hema stores (launched 2-years-ago). The Hema stores are more of an all-encompassing shopping, eating and delivery experience with interactive aisles, digital screens, facial recognition offering 30-minute deliveries within a 3 Kilometer radius.

Read in English here

Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.