Mailman X Business Weekly | September 21st
Here are China’s top tourism business news that you need to know from this week:
Alibaba’s Taobao jumps on short video bandwagon
Alibaba Group Holding’s Taobao is making a move into short video, launching its own stand-alone app aimed at letting users show off their goods to each other on the consumer-to-consumer platform. The app – called “Lu Ke” in Mandarin (which plays on the English word “Look”) – was officially available on app stores last week. The short video app lets users upload videos in different categories, such as travel, food and even beauty, and includes a question and answer section where users can answer questions submitted by viewers.
Read here for more (English).
- Mailman X’s Take: Another big move by Alibaba to enter into the competitive space of video in China. With the sudden and major rise of Douyin in China, this sounds like it could hold huge potential especially the APPs ability to leverage off its user database from Taobao. We’ll be following them closely as it could present new opportunities for retailers and destinations.
Driving Tourism Dollars To Your Destination
The new edict for 2018 is “Context is King” recognizing that user experience is everything in today’s world. Customers are becoming more savvy and destination marketers should begin to realize that a consumer’s access to information and feedback from personal sources is more than ever. Destinations should be focused on building compelling stories that can reach and capture the attention of travelers through custom offerings and UGC activity.
Read the details here (English).
- Mailman X’s Take: Simply put, we agree. Finding ways to capture UGC content has been important for years but the effect and influence has been growing especially in China with peer-to-peer networks like WeChat creating pockets of influence through the use of ‘moments’. Destinations should focus creating more campaigns around developing more personalized experiences to promote users to capture more content.
Also this week:
More Chinese Favor UAE as Overseas Tourist Destination
In 2017, Chinese tourists to the United Arab Emirates (UAE) surpassed 1 million for the first time, and the transit passengers through UAE reached 3.5 million, according to statistics released by the Chinese tourism authorities. Among them, 373,400 Chinese tourists visited the capital Abu Dhabi in 2017, up 60 percent compared to the previous year. In the first seven months of 2018, Abu Dhabi received 242,000 Chinese visitors, a year-on-year growth of 14 percent.
Read here for more (English)
How Designer Hotels Are Targeting Chinese Tourists
Luxury hoteliers are now starting to think more about how they can appeal to a Chinese traveler. And one of the ways they are trying to do this is through the use of designer-branded hotels. It’s a pretty straightforward way of communicating to guests what kind of hotel they’ll be staying at, and a direct way to target high spending chinese travelers.
Click here to find out more (English).
Chinese Ditching Buses For Their Own Steering Wheels
China is the world’s largest auto market, but until recently, North American-style tourism by car hadn’t caught on. Now, ‘road trip fever’ is changing the way Chinese see their country. Now, the country’s tourists are embracing what has long been a staple of North American film and summer culture, shunning the bus tour in favour of long distances behind their own steering wheels.
Read here for more (English).
Fake Angkor-Wat Opens in Nanning
A tourist attraction in Nanning of south China’s Guangxi Zhuang Autonomous Region has amazed visitors with its Angkor Wat-like architecture, September 10, 2018. The replica of the renowned Angkor Wat temple complex in Cambodia not only displays the exquisite carving skills of the architectural complex but also brings Chinese tourists to Cambodia without going abroad.
Click here for more (English).