Mailman X Business Weekly | June 15th

Here are China’s top tourism business news that you need to know from this week:

Jing Dong’s (JD.com) Products Get Exclusive Feature on WeChat’s Search Bar

WeChat recently added a new search category called “Products” within its search bar. Users can search for daily products and will be served by the Jing Dong platform. A WeChat Mini Program will pop up and users can complete transactions without switching to the Jing Dong app. Find out more here (Chinese).

  • Mailman X’s Take: Launched just in time for 6.18 shopping festival (Jing Dong’s anniversary turned shopping festival), this cooperation is a win-win for both parties, as Jing Dong gains an exclusive spotlight, tapping into the China’s social platform, a marketing effort its competitors, Taobao and Yihaodian, missed. For WeChat, this is a great opportunity to promote its Mini Program’s capabilities and to increase overall traffic.

 

Chinese Exam Results Accepted in a US University

The University of New Hampshire will be the first state university in the US to accept the Chinese standardised placement test in effort to attract more Chinese students. Moreover, the university has launched a recruiting website in English and Chinese. Last fall, the university had 781 on-campus international students, 46% of those came from China. Click here for more (English).

  • Mailman X’s Take: Not only are retailers and DMOs paving the way to become China-ready, schools and colleges are beginning to realize the rising potential of digital to attract Chinese. Foreign education institutes are making adjustments to attract both long and short term prospective students for study trips and school tours. Education tourism is a booming business in China, raking in more than more than USD 4.5 billion revenue in 2017.

 

Also this week:

Ofo Applies for E-Scooter License in San Francisco

Ofo is to join 11 other companies, including Lyft and Uber, in a bid to gain a license to run an electric scooter hire scheme in San Francisco. Ofo claimed that they have a bullish market in the US, currently serving more than 30 cities and aiming to cover at least 100 cities by the end of 2018. Click here for more information (English).

WeChat Introduces ‘Relative Cards’ Feature

WeChat allows users to issue relative cards, equivalent of gift cards, where the card issuers can pay on behalf of their parents and children. The card issuer may set a monthly limit, with a maximum amount of RMB 3,000 (USD 460). When transactions occur, the card issuer’s WeChat Pay balance will be automatically deducted. Read more on the card (Chinese).

Douyin DAU Exceeds 150 Million

For the first time, Douyin revealed the number of users currently on the platform, which now has a staggering 150 million Chinese daily active users, and more than 300 million Chinese monthly active users. Learn more here (English).

Royal Caribbean’s New Luxurious Ship Set to Sail from Shanghai

Following the success of its predecessor, Quantum of the Seas, Spectrum of the Seas is set to cast off in June 2019 from Shanghai. Boasting a three-level dining room, karaoke venue and the largest indoor sports and entertainment complex of any cruise ship, the liner is hoped to continue transforming China’s cruise vacation market. Click here for more (Chinese).

KAWO Launches Tool to Detect Sensitive Words

The social media content management platform, KAWO, has launched KAWO Protect, a feature that offers a final stage filter of Weibo posts before going live. It currently enlists more than 600 banned and sensitive words, phrases and topics. Find out more here (Chinese).


Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.