Mailman X Business Weekly | December 7

Here are China’s top tourism business news that you need to know from this week:

Uncovering the Mystery of the Little Red Book APP

Founded in 2013, Little Red Book started as a community platform that allowed sharing shopping lists for overseas trips. But a clear Chinese consumer demand for high-quality overseas products caused the app to grow into a massive cross-border social e-commerce platform.  As of October 2017, the number of registered users exceeded 70 million, and for the 66th anniversary of the People’s Republic of China, over 100 million items were sold out within two hours. This makes Little Red Book first ranked among the shopping platforms on App store. For the second quarter of 2018, according to Quan Research, platform’s monthly active users exceeded 20 million.  Read more here

Mailman Take: The instagram, pinterest, and amazon all-in-one clone has particularly risen in the ranks this year.  Much like other rising platforms, little red book also covers a very specific industry and target audience, with 80% of its users being females.  In particular, a strategy using this platform can target a very specific user, with 89% high income over 88% of its users under 35 developing a marketplace that can influence the rising generation of millennial travelers.

 

Also this week:

Most visited: World’s top cities for Tourism

The lure of urban centers has lost none of its appeal in 2018, with tourists expected to make around 1.4 billion trips to cities around the world this year. Once again Hong Kong remained #1 with close to 30 million visitors this year. With the turbulent year in the US, New York City, with 13.5 million visitors expected, is the only city in the whole of the Americas to make the top 20. Read more here

A review of 2018, and a look at 2019 Travel Marketing

As another year ends, we take a look back at what worked and reveal some of the upcoming marketing and advertising strategies in Travel.  Amazon looks to potentially make an impact.  Read more here.

Europe looks to Visa Process to increase Chinese Tourism

According to the report, the ETC claims that visa reform “is likely to increase the average growth of Chinese arrivals from 7 percent to 18 percent per year between 2018-2023″, and it notes three different avenues for visa reform with earning predictions for each. One scenario involving visa-free entry is estimated to yield a whopping 71 percent increase in Chinese tourism from 2018 to 2023 — something most European countries would welcome with open arms. Read more here

Antarctica the hottest new destination for Chinese Travelers

Having been there and done that in their usual playgrounds of Asia, South-east Asia, Europe, UK and US the icy white continent, one of the few region as in the world still relatively unexplored, is a refreshing change, coupled with the novelty of cruising all the way to the South Pole. The rising number of Chinese to Antarctica every year, from less than 100 in 2008 to tens of thousands today, attests to its growing popularity. Read more here.

Alipay and ‘Zero Dollar’ Packages: how chinese tourists are reshaping tourism around the world

The Universal Studios Beijing will start construction work on its theme park located in the eastern suburb of Tongzhou district by the end of this year. This is part of a bigger approach to attract capital into tourism, cultural creation and entertainment industries. Read more here.

Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.