Mailman X Business Weekly | August 3rd

Here are China’s top tourism business news that you need to know from this week:

China-New Zealand Year of Tourism Launches Official Website

The official website launch is one of the first foundations of the 2019 China-New Zealand Year of Tourism. The website will act as a platform for businesses and organizations to get involved with the program. It is also an opportunity for NZ businesses to focus on building cultural understanding, attract more high-value visitors and ultimately prepare to welcome the Chinese market, which is New Zealand’s second biggest visitor market. Read here for more (English).

  • Mailman X’s Take: With the government concentrating on trading, PR and other B2B affairs, we think that New Zealand will do well to remember the importance of direct contact with the consumers. This is best done through digital content and campaigns. We expect New Zealand’s extra efforts to make this program successful. It’s also likely that if done right, China will become New Zealand’s largest inbound tourist market in the very near future, surpassing Australia.


Starbucks Ties Up with Alibaba’s Eleme

Starbucks is teaming up with Alibaba’s food delivery unit, Eleme, to deliver coffee and snacks to Chinese consumers later this year. The delivery service will be pioneered by 150 Starbucks stores in Beijing and Shanghai, and will expand that to more than 2,000 stores across 30 cities by the end of 2018. Starbucks will also set up on Alibaba’s online stores, such as supermarket chain Hema, online retailers Tmall and Taobao, and cooperate with the mobile and online payment platform Alipay. Click here for more (English).

  • Mailman X’s Take: Leveraging connections with established local industry giants could be a breakthrough for Starbucks. Adapting to Chinese consumers’ needs is another crucial step to winning the market. In this case, Starbucks have recognised consumers preferences for online retail and their reliance on delivery services.


Also this week:

Delta Airlines Relaunches Shanghai-Atlanta Route

Despite closing the route in the past due to lack of demand, Delta have had a change of heart. The daily flights will be hailed as a fresh start for business and trade connections between the cities and will also bolster Atlanta’s reputation as an international city. Click here for more (Chinese).

Turkish Airlines to Launch Official Store on Fliggy

Turkish Airlines has recently reached a strategic partnership agreement with Fliggy. The official store will provide customers with more flexibility, convenience and other substantial benefits. Fliggy’s members will be able to claim benefits, such as coupons and credits that Turkish Airlines offers to its corresponding tier members. Find out more here (English).

US Airlines Change Taiwan References

Following demands from Beijing that American Airlines, Delta, and United change how they refer to Taiwan, or risk sanctions in one of the world’s biggest markets for air travel. The carriers’ websites show they fly to Taipei, with no mention of Taiwan, dropping country designations. Click here for details (English).

San Francisco’s Pier 39 Partners with Alipay

More than 40 vendors and merchants, such as Bubba Gump Shrimp, will now accept payment via Alipay’s mobile wallet through point-of-sale machines. Chinese travelers can locate merchants at Pier 39, receive promotional information and make purchasing decisions via Alipay’s “Discover” function and push notifications within the app. Click here to find out more (English).

Bike Sharing Company Ofo Suspends US Expansion

Ofo is scaling back its operation on the US soil, blaming its withdrawal on local legislation. US government strictly limits the number of bikes any company deploys. For example, in Washington D.C. Ofo was limited to 400 units. The company now is re-evaluating its performance in global markets and will prioritize growth in those deemed most viable. Find out more here (English).


Mailman X is a China digital consulting agency for the travel industry. Reach out here for more information.